Honda Insight May Not Hit Sales Goal

Vice President John Mendel of Honda believes Honda will not meet it's sales goal of 90,000 for the Honda Insight.

First-year Sales of Honda’s gasoline-electric Insight, which debuted at U.S. dealerships in late March, may be between 50,000 and 60,000 units, John Mendel, the company’s U.S. executive vice president, said in a June 11 interview at Honda’s U.S. headquarters in Torrance. “I don’t think we’ll get to 90,000,” he said.

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Which seems to bear out when you examine the sales so far in the US (2,780 in May, 5,445 in 2009 so far). That probably doesn't worry Honda executives too much right now. With sales of the Insight going so well in Japan, they're basically shifting production to sell more in Japan right now.

If gas prices go up or the recession ends, I would bet the sales goal would be revised again. Just don't expect them to up the numbers being produced.