Diesels Beat Hybrids in 2010 Green Car of the Year

The Audi 3 TDI hatchback was named Green Car of the Year by the Green Car Journal at the LA Auto Show. That's the second year in a row a diesel has taken home top honors.

The nominees for 2010 included 3 hybrids and two diesels.

Last year, the Jetta TDI won and the year before it was the Chevy Tahoe Hybrid. So, obviously, green car of the year is not 'Greenest Car' for that year. Instead, the qualification require a new vehicle and focuses in on the new aspects of a vehicle that make it green.

The TDI won last year because the 'clean diesel' was new. The Chevy Tahoe wonn in 2008 because it had the new two-mode hybrid system.

This year, the other nominees were the latest generation Prius, the Mercury Milan Hybrid, the Honda Insight, and the Volkswagen Golf TDI.

From the press releases (Audi and Green Car Journal)
The A3 TDI is the latest example of the fuel economy and greenhouse gas emissions benefits provided by the critically acclaimed TDI clean diesel product line, following the wildly popular Q7 TDI, which launched in June 2009. TDI clean diesel technology was first developed by Audi 20 years ago and has come to signify the brand's commitment to trailblazing automotive performance executed in an environmentally responsible way.

The groundbreaking TDI 2.0 engine available in the A3 delivers 140 hp and 236 lb-ft of torque, yet achieves an EPA-estimated 42 mpg highway fuel economy that is the best of any luxury car sold in America. That means the Audi A3 TDI achieve 50% better fuel economy than a comparable gasoline engine.

"The Audi A3 TDI offers it all," says Ron Cogan, editor and publisher of Green Car Journal and editor of GreenCar.com. "This compact luxury car features an impressive EPA estimated 42 mpg on the highway - a 50 percent highway fuel efficiency improvement over the standard gasoline engine A3. Plus, this Audi's quiet, clean diesel engine delivers loads of low-end torque and a fun-to-drive experience, all with the functionality of a 5-passenger hatchback."

Along with setting the bar for highway fuel economy in the compact luxury car segment, Audi's 50-state certified A3 TDI is powered by a 2.0-liter turbo direct injection (TDI) engine with a standard S tronic dual-clutch automatic transmission and comes at an MSRP of $29,950.

"In winning the 2010 Green Car of the Year Award, the Audi A3 TDI demonstrates the bright future that clean diesel technology provides through reduced fuel consumption and greenhouse gas emissions," said Johan de Nysschen, President, Audi of America. "This honor demonstrates that the A3 TDI is a ready-now solution to our society's toughest transportation issues."

The Green Car of the Year® jury, comprised of six environmental and automotive experts along with Green Car Journal editors, selected the 2010 Audi A3 TDI from a field of five finalists that also included the Honda Insight, Mercury Milan Hybrid, Toyota Prius and VW Golf TDI.

This year's invited jurors included Dr. Alan Lloyd, president of the International Council on Clean Transportation; Carl Pope, executive director of the Sierra Club; Jean-Michel Cousteau, president of Ocean Futures Society; Matt Petersen, president of Global Green USA; automotive expert and television host Jay Leno; and automotive icon Carroll Shelby. The Green Car Journal has been unveiling the Green Car of the Year® winner at the LA Auto Show every year since it initiated the annual award in 2005.

"This was the strongest field of nominees ever for our Green Car of the Year® program," said Cogan. "It's a clear indication that the auto industry is on track to deliver an expanding number of 'green' car choices at the showroom in coming years. It's also an affirmation that fuel-efficient clean diesel models are becoming a serious competitor in the American market."