The base price on the 2010 Prius has been increased by $400. The price difference affects models II, III, IV and V.
Vehicle/
Model Body MSRP NEW MSRP %
Number Grade Doors Style Trans Increase MSRP Increase
-------- ----- ----- ----- ----- -------- ---- --------
PRIUS
-----
1223 II 5 Hatchback CVT $400 $22,400 1.8%
1225 III 5 Hatchback CVT $400 $23,400 1.7%
1227 IV 5 Hatchback CVT $400 $26,200 1.6%
1229 V 5 Hatchback CVT $400 $27,670 1.5%
The price increase will take affect on October 18, 2009.
The Prius I pricetag of $21,000 was set to compete with the Honda Insight. It will not see any change to its price. The Prius I is the most basic model, without cruise control, touch tracer display, smart key, EV mode, rear wipers, rear tonneau cover, heated mirrors, satellite radio, rear armrest, rear door speakers, rear heater duct, passenger-seatback pocket, foldable rear headrests and underbody spoilers and spats.
The MSRP does not include the delivery, processing and handling (DPH) fee of $750 for passenger cars.
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