Almost Half of Consumers Want a Plug-in Hybrid

A poll run by Pike Research shows that 48% of those surveyed would be 'extremely' or 'very' interested in purchasing a plug-in hybrid electric vehicle (PHEV) with a 40 mile charge.

Pike polled 1,041 U.S. consumers through an online poll. The executive summary is available on their website.

Since 85% of those surveyed feel that fuel economy would 'be an important factor when choosing their next vehicle' and 82% drive under 40 miles a day, that's not surprising. But the expectations were a little bit out of line. Although 65% were willing to pay a premium to buy a PHEV, the average premium they expect was only 12%. Given that the Chevy Volt is going to cost $40,000 (although there will be a $7,500 tax credit available if you qualify), the 12% premium is definitely out of touch.

Pike notes that 79% would be interested in investing in a fast-charging outlet for their home.