Hybrid Car Sales, October 2009

Hybrid car sales were up, way up, for the month of October. Sales topped out at 24,275 units, 14.1% higher than last October. Cumulative sales are still down, however at 16.7% below last year at this point.

The biggest sellers were the Toyota Prius, newly redesigned and still on back order in most places. It's nothing compared to the demand in Japan where government backed incentives are pushing Prius sales through the roof, but the high demand continues here in the States.

The only car maker to sell fewer hybrids this October was Nissan, which only offers the Nissan Altima Hybrid.  Nissan has not had a lot of success with Altima Hybrid lately, and it just seems to be getting worse as time goes on.  Like the Accord Hybrid, customers are looking for better things at this point.  Add in the need for any sort of refresh since the Altima debuted, you might as well just buy a Toyota since the hybrid system comes from them, plus the limited availability and lack of any sort of emphasis by Nissan and you end up with a slowly dying Nissan hybrid.

Ford, Honda and GM were all up by 14.3, 21.9, and 20.6%, respectively.  Toyota was up by 15.0 percent, overall.  That has to be a bright spot in the automaker line-ups.  Cumulatively, auto makers hybrid sales are all up, except for Toyota.  Ford, Honda, GM and Nissan are all up by 25.6%, 66.2%, 8.4%, and 4.2%.  But Toyota is down by 26.6% at this point.  Ford, GM, and Honda are up because they have new hybrid models to sell, pushing up the cumulative sales.  Individual model, however, are a different story.

Monthly Sales		October 2008		October 2009		% Change
Make	Model	N	%	N	%
Chrysler	Aspen/Durango	0	0.0	0	0	0
Ford	Escape/Mariner	1,997	9.4	949	3.9	-52.5
Ford	Fusion/Milan	0	0.0	1,333	5.5	0.0
GM	Escalade	230	1.1	186	0.8	-19.1
GM	Silverado/Sierra	0	0.0	167	0.7	0.0
GM	Tahoe/Yukon	565	2.7	606	2.5	7.3
Honda	Accord	1	0.0	0	0.0	-100.0
Honda	Civic	1,621	7.6	239	1.0	-85.3
Honda	Insight	0	0.0	1,739	7.2	0.0
Nissan	Altima	554	2.6	299	1.2	-46.0
Toyota	Camry	2,792	13.1	1,407	5.8	-49.6
Toyota	GS 450h	22	0.1	39	0.2	77.3
Toyota	HS 250h	0	0.0	1,527	6.3	0.0
Toyota	Highlander	1,022	4.8	700	2.9	-31.5
Toyota	LS600hL	55	0.3	21	0.1	-61.8
Toyota	Prius	11,804	55.5	13,496	55.6	14.3
Toyota	RX 400h	615	2.9	1,567	6.5	154.8
Total		21,278		24,275		14.1
Cumulative Sales		Cumulative 2008		Cumulative 2009		% Change
Make	Model	N	%	N	%
Chrysler	Aspen/Durango	0	0	0	0.0	0.0
Ford	Escape/Mariner	17,130	6.0	14,363	6.0	-16.2
Ford	Fusion/Milan	5,403	1.9	13,935	5.8	157.9
GM	Escalade	543	0.2	1,596	0.7	193.9
GM	Silverado/Sierra	467	0.2	1,163	0.5	149.0
GM	Tahoe/Yukon	3,336	1.2	4,462	1.9	33.8
Honda	Accord	193	0.1	1	0.0	-99.5
Honda	Civic	23,497	8.2	14,405	6.0	-38.7
Honda	Insight	5,780	2.0	17,530	7.3	203.3
Nissan	Altima	7,691	2.7	8,012	3.4	4.2
Toyota	Camry	38,776	13.5	19,909	8.3	-48.7
Toyota	GS 450h	616	0.2	378	0.2	-38.6
Toyota	HS 250h	2,769	1.0	3,312	1.4	19.6
Toyota	Highlander	16,420	5.7	9,335	3.9	-43.1
Toyota	LS600hL	769	0.3	228	0.1	-70.4
Toyota	Prius	148,558	51.9	118,290	49.6	-20.4
Toyota	RX 400h	14,419	5.0	11,656	4.9	-19.2
Total		286,367		238,575		-16.7

Individually, the hybrid car sales are down, as more option lead to more diversity in the purchases. Honda hybrid buyers seem to opting for the Insight, leaving the Civic behind. Hybrid SUV sales are also down by 9.5%.

Related:
Hybrid Car Sales, October 2008
Hybrid Car Sales, September 2009