Prius Could Outsell the Camry.... Some Day

Jim Lentz, President Toyota Motor Sales USA, told Ward's Auto in an interview he believes the Prius nameplate could outsell the Camry.

"I think long-term, Prius as a nameplate could even outsell Camry as a nameplate, into this next decade," Jim Lentz, president-Toyota Motor Sales U.S.A. Inc. tells Ward’s in a recent interview.

But Lentz doesn’t believe the Camry, the top-selling passenger-car in the U.S. for 11 of the last 12 years, will lose ground. “I think Prius will become just that much stronger,” he says, thanks to rising gas prices and greater eco awareness.

Currently, the Camry is outselling the by over 2-1, so it's quite a strong statement for Lentz to make.

Lentz also points out that a line of Prius models, despite the rumors, is not true.  Toyota officials are wary that Prius variations would compete against the other hybrid models in the Toyota line-up.