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Senin, 09 November 2009

Hybrid Car Sales, October 2009


Hybrid car sales were up, way up, for the month of October. Sales topped out at 24,275 units, 14.1% higher than last October. Cumulative sales are still down, however at 16.7% below last year at this point.

The biggest sellers were the Toyota Prius, newly redesigned and still on back order in most places. It's nothing compared to the demand in Japan where government backed incentives are pushing Prius sales through the roof, but the high demand continues here in the States.

The only car maker to sell fewer hybrids this October was Nissan, which only offers the Nissan Altima Hybrid.  Nissan has not had a lot of success with Altima Hybrid lately, and it just seems to be getting worse as time goes on.  Like the Accord Hybrid, customers are looking for better things at this point.  Add in the need for any sort of refresh since the Altima debuted, you might as well just buy a Toyota since the hybrid system comes from them, plus the limited availability and lack of any sort of emphasis by Nissan and you end up with a slowly dying Nissan hybrid.


Ford, Honda and GM were all up by 14.3, 21.9, and 20.6%, respectively.  Toyota was up by 15.0 percent, overall.  That has to be a bright spot in the automaker line-ups.  Cumulatively, auto makers hybrid sales are all up, except for Toyota.  Ford, Honda, GM and Nissan are all up by 25.6%, 66.2%, 8.4%, and 4.2%.  But Toyota is down by 26.6% at this point.  Ford, GM, and Honda are up because they have new hybrid models to sell, pushing up the cumulative sales.  Individual model, however, are a different story.


Monthly Sales

October 2008
October 2009
% Change
Make
Model
N
%
N
%

Chrysler
Aspen/Durango
0
0.0
0
0
0
Ford
Escape/Mariner
1,997
9.4
949
3.9
-52.5
Ford
Fusion/Milan
0
0.0
1,333
5.5
0.0
GM
Escalade
230
1.1
186
0.8
-19.1
GM
Silverado/Sierra
0
0.0
167
0.7
0.0
GM
Tahoe/Yukon
565
2.7
606
2.5
7.3
Honda
Accord
1
0.0
0
0.0
-100.0
Honda
Civic
1,621
7.6
239
1.0
-85.3
Honda
Insight
0
0.0
1,739
7.2
0.0
Nissan
Altima
554
2.6
299
1.2
-46.0
Toyota
Camry
2,792
13.1
1,407
5.8
-49.6
Toyota
GS 450h
22
0.1
39
0.2
77.3
Toyota
HS 250h
0
0.0
1,527
6.3
0.0
Toyota
Highlander
1,022
4.8
700
2.9
-31.5
Toyota
LS600hL
55
0.3
21
0.1
-61.8
Toyota
Prius
11,804
55.5
13,496
55.6
14.3
Toyota
RX 400h
615
2.9
1,567
6.5
154.8
Total

21,278

24,275

14.1







Cumulative Sales

Cumulative 2008
Cumulative 2009
% Change
Make
Model
N
%
N
%

Chrysler
Aspen/Durango
0
0
0
0.0
0.0
Ford
Escape/Mariner
17,130
6.0
14,363
6.0
-16.2
Ford
Fusion/Milan
5,403
1.9
13,935
5.8
157.9
GM
Escalade
543
0.2
1,596
0.7
193.9
GM
Silverado/Sierra
467
0.2
1,163
0.5
149.0
GM
Tahoe/Yukon
3,336
1.2
4,462
1.9
33.8
Honda
Accord
193
0.1
1
0.0
-99.5
Honda
Civic
23,497
8.2
14,405
6.0
-38.7
Honda
Insight
5,780
2.0
17,530
7.3
203.3
Nissan
Altima
7,691
2.7
8,012
3.4
4.2
Toyota
Camry
38,776
13.5
19,909
8.3
-48.7
Toyota
GS 450h
616
0.2
378
0.2
-38.6
Toyota
HS 250h
2,769
1.0
3,312
1.4
19.6
Toyota
Highlander
16,420
5.7
9,335
3.9
-43.1
Toyota
LS600hL
769
0.3
228
0.1
-70.4
Toyota
Prius
148,558
51.9
118,290
49.6
-20.4
Toyota
RX 400h
14,419
5.0
11,656
4.9
-19.2
Total

286,367

238,575

-16.7


Individually, the hybrid car sales are down, as more option lead to more diversity in the purchases. Honda hybrid buyers seem to opting for the Insight, leaving the Civic behind. Hybrid SUV sales are also down by 9.5%.

Related:
Hybrid Car Sales, October 2008
Hybrid Car Sales, September 2009

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